Start rejoicing folks. No, not because a rich woman with lovely hair is getting hitched to an even richer man with increasingly disappearing hair tomorrow. Its because the Apple's iphone 4 White ultimately go on sale. So what took it so long? In a rare move, the company has been explaining why in an interview. Apple Honcho Phil Schiller and CEO Steve Jobs about the iphone 4 white, as well as a separate commencement about Apple's policy on location tracking.
So why has it taken not far short of a year to get the white widget on to the shelves? It was challenging, Schiller told the journalist Ina Fried. It's not as easy as making something white. There's a lot more that goes into both the material science of it how it holds up over time but also in how it all works with the sensors. We reckoned we were there a year ago, or less than that, when we unveiled the iPhone 4, and we weren't.
Schiller's remark about a lot of un anticipated interactions among the color of the widget and several internal materials while also alluding to the iphone 4 white requiring more UV protection from the sun. Which brings a picture to mind of crack teams of Apple staffers applying a coat of Factor 25 to the widget before it was enabled out of the factory. However, Jobs gave a separate info of how Apple has responded to accusations that it's tracking and storing location data on iPhone customers, which were first made last week. We're an engineering-driven company. When folks accuse us of things, the first thing we want to do is find out the truth. That took a particular amount of time to track all of these things down. And the accusations were coming day by day.
By the time we had opted this all out, it took several days. Then jotting it up and tending to create it intelligible when this is a very high-end topic took a few days. And here we are less than a week later. The company published its Q&A document claiming that it's not tracking customers individually, but rather harvesting data on the locations of Wi-Fi hotspots and cell towers surrounding them even though it admitted that storing this data on the iPhone in a form that can be accessed externally was a bug.
As novel technology comes into the society there is a period of adjustment and education. We haven't, as an industry, done a very good job educating people, I think, as to some of the more subtle things going on here as per Jobs. As such, folks hopped to a lot of wrong conclusions in the last week but the thing is that the right time to educate folks is when there is no issue.
So why has it taken not far short of a year to get the white widget on to the shelves? It was challenging, Schiller told the journalist Ina Fried. It's not as easy as making something white. There's a lot more that goes into both the material science of it how it holds up over time but also in how it all works with the sensors. We reckoned we were there a year ago, or less than that, when we unveiled the iPhone 4, and we weren't.
Schiller's remark about a lot of un anticipated interactions among the color of the widget and several internal materials while also alluding to the iphone 4 white requiring more UV protection from the sun. Which brings a picture to mind of crack teams of Apple staffers applying a coat of Factor 25 to the widget before it was enabled out of the factory. However, Jobs gave a separate info of how Apple has responded to accusations that it's tracking and storing location data on iPhone customers, which were first made last week. We're an engineering-driven company. When folks accuse us of things, the first thing we want to do is find out the truth. That took a particular amount of time to track all of these things down. And the accusations were coming day by day.
By the time we had opted this all out, it took several days. Then jotting it up and tending to create it intelligible when this is a very high-end topic took a few days. And here we are less than a week later. The company published its Q&A document claiming that it's not tracking customers individually, but rather harvesting data on the locations of Wi-Fi hotspots and cell towers surrounding them even though it admitted that storing this data on the iPhone in a form that can be accessed externally was a bug.
As novel technology comes into the society there is a period of adjustment and education. We haven't, as an industry, done a very good job educating people, I think, as to some of the more subtle things going on here as per Jobs. As such, folks hopped to a lot of wrong conclusions in the last week but the thing is that the right time to educate folks is when there is no issue.
No comments:
Post a Comment